It was 2014 when the youngest Escalona, Arielle, came to join the family business, but it resulted in not one addition, but two – together with dad and CEO Dr. Alan Escalona, they created Pure Nectar. Like any youngster, she was dead set on changing the world — or you know, the company first, obviously. She brought so many plans to the table: rebranding, redesigning, going digital and getting active on social media. She believed innovation was the way to move forward. Dr. Alan was with her every step of the way – but not without many discussions. Every day, when they would travel to work together, and in the office, and even in their home, the dad and daughter would always be bouncing ideas off each other, finding a way to move away from the traditional ropes of business to moving in the rhythm of strategies that would make more impact, and that would make their brand newer, and fresher (if you could get any fresher than their juice!). But in the end, Dr. Alan’s business minded-ness served as a sound board for Arielle’s creativity and enthusiasm, and their plans finally synergized. Yes, they started the fruit drink business in the first place, which has existed since 1993, and when Dr. Alan took over in ’99, he transformed the kiosk-based business into lounges.